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万叶春风 官方账号  发表于 2020-3-10 10:35

万叶千家、品阅生活,广告位招商

3月10日消息,宜家今天对外宣布宜家天猫旗舰店正式上线,据悉,这是宜家第一次通过第三方平台为消费者提供宜家产品和家居解决方案。上线初期将首先服务上海、江苏、浙江、安徽的消费者,之后将逐步拓展至全国其他省市。

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宜家方面表示,宜家天猫旗舰店将为中国消费者提供一个全新的数字化环境中的宜家触点,以及无缝便捷的购物体验。宜家天猫旗舰店将成为宜家现有销售渠道的有益补充。

宜家中国区总裁Anna Pawlak-Kuliga女士表示:“宜家的愿景是为大众创造更美好的日常生活。2018年底,宜家中国开始转型,以渠道拓展和数字化为支撑,以家居灵感、解决方案和服务作为重点。加入天猫这个平台是宜家中国战略所取得的重要里程碑,也是我们在渠道拓展方面的又一突破。很高兴可以和全球领先的电商服务供应商阿里巴巴合作,更好地满足中国消费者随时随地的购物需求。“

同时,天猫兼淘宝总裁蒋凡先生表示:“宜家是全球领先的家具及家居用品零售商,深受中国消费者的喜爱。我们非常高兴,可以助力宜家线上渠道的开拓,帮助更多中国消费者更加便捷地购买宜家产品。与宜家的合作也有助于天猫进一步巩固在中国电商领域的领导地位。”

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据了解,宜家天猫旗舰店将提供约3800种宜家产品,包括众多热销的产品如HEMNES 汉尼斯系列和NORDVIKEN 诺德维肯系列产品。另外,消费者将同样能享受送货、安装和退货服务。

家居生活方式新媒体万叶千家,报道请联系:18618381477(微信同号) 广告等商务合作,请点击这里。

万叶春风 官方账号  发表于 2020-3-10 10:45
IKEA has cooperated with Alibaba Group starting with a virtual IKEA store on Tmall in Chinese market on 10th March 2020, which will provide Chinese consumers with a more flexible and convenient shopping experience. This is the first time that IKEA will offer IKEA products and home furnishing solutions through an e-commerce platform outside of IKEA and thereby marks an important milestone for IKEA China Future + strategy, as well as worldwide.

The virtual IKEA store at Tmall will provide about 3800 IKEA products including many of the top selling icons and offer the same services provided in existing sales channels, including home delivery, assembly and product return. After a couple of months of preparation the online IKEA store at Tmall is now ready to serve customers in Shanghai, Jiangsu, Zhejiang, and Anhui and will gradually expand to other provinces and cities.

Meanwhile, IKEA always believes that the offline immersive shopping experience is the essence of home furnishing retailing and an important way for IKEA to build connections with consumers. Through the online and offline integration in diverse meeting points, IKEA will be better to meet the needs of consumers and drive the business growth.

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