礼品市场彰显创新力量

做工精制的琉璃「富裕盆」。

主办方表示，为深入发掘北方庞大的礼品与赠品市场，同时继续满足业者以及各类消费群体对礼品赠品从设计、流行趋势，再到批发与零售价格的全面需求，展会在全面提升品质、规模的同时，以创新为主题。

来自中华全国工商业联合会礼品业商会发布的相关调查数位显示，近几年中国礼品市场呈现快速发展的态势，2010年内地礼品市场销售总额已超过9,000亿（人民币，下同），超过10余万大小型企业从事该行业销售与设计服务，每年生产的礼品超过10万种。

从展会上了解，本次展会虽然不能尽皆搜罗该行业全部产品，但有代表性的品种基本到位。

礼品业界展示追求时尚思路

家居用的调味罐。

一位来自河北保定市的采购商表示，他「从事礼品生意快10年了，几乎年年参展，今年的展品种类五花八门，显现了行业求创新、追求时尚的思路。」

他表示，这几年文具设计变化紧扣时代、比如以热播卡通剧《喜洋洋与灰太狼》为题材的文具盒、橡皮、书包，以名人字画和京剧脸谱为背景的滑鼠等等，不仅使用环保材料、设计时尚，而且价格不高。

这些具有时尚和高技术元素的产品深受学生欢迎。赶在学校开学前后的销售旺季进货，会有好销路。

在创意展区看到一批颇具创意的产品让人眼界大开。比如一种木炭雕塑新品，以木炭为材质，一改往日纯黑形象，用玻璃、水晶等打底，采用镂空技法雕刻成形后填入活性炭，可设计出圆盘、扇形、动物等多种造型。

琉璃百马图。

造成月饼外型的便签。

一位大眼睛小姑娘在自己推销的产品面前显得十分可爱，她带来的具有中国传统特色的抱枕、苏绣、十二生肖布艺包和时尚的便携杯子等近百款产品受到欢迎，展现中国设计魅力。

以名人名物为原型做模型

京剧脸谱的滑鼠。

以美国NBA篮球明星、中国体育明星姚明为造型的各类创意纪念品，也成为抢手货。在展区中，包括迷你办公摄像头、迷你共振音箱、卡通滑鼠以及滑鼠垫、多士炉、马克杯以及运动野营的水壶等等与人们日常生活相关的产品，极具亲近感。

主办单位负责人表示，如今消费者对礼品的要求越来越高，不仅设计制作精细，而且研发生产必须贴近社会热点和流行趋势。比如家居用品中，有时尚路线的，强调低碳生活的，也有主打生态环保的。

在展会上，中国第一艘航母「瓦良格」号的模型，吸引众多参观者，也让人深感商家的市场洞察力。

据了解，这家北京的收藏品公司，专做礼品和赠品生意，此次公司凭借设计和制作实力，抓住中国第一艘航母成功试航的机遇，斥重金请来设计师和制作团队，推出两款纯金属的「瓦良格」号航母模型，作为向中国航母成功试航献礼。

展会现场。

中国第一艘航母模型亮相展会。

不少观众表示，虽然是模型，却制作得如此逼真，令人震撼和无比自豪。

据介绍，该航母模型共由近1,000个零部件组成，是按照1：500和1：1000两个比例生产制作的，目前有售价8,000元和5,000元两个品种。展会经理表示，这个价格并不贵，因为该产品融入了团队的设计能力，而且是限量版生产，不仅有收藏证书，而且有专利生产的许可。

吸引众多海外公司参展

该展会吸引了越来越多的海外展团参展。展会上有体现韩国生活方式和饮食文化的家居用品、水晶饰品、金属制品、电子产品，意大利风情的高档皮具，德国精工制造的厨房用具，宣导「喝自来水」的日本三菱丽阳可菱水携旗下多款净水器等等，均受到观众的青睐。

韩国展区。

香港參展企业。

「韩国商品展区」负责人表示，明年是中韩建交二十周年，推出由韩国制作的各种礼品与中国同行交流，体现了中韩文化与经贸交流得良好态势。不少观众反映，韩国礼品在设计风格和制作水准上，都领先于国际水准，在展会上能让他们大开眼界。

创意新颖的T恤。

主办方励展华群总经理杨光远介绍，内地礼品内销市场活跃，不只是沿海外贸企业获益，对海外同行业者来说，也产生推动力。尤其是近几年以来，日本、韩国、泰国等东南亚国家纷纷登陆中国内地礼品市场，引入不同文化背景的特色礼品，受到消费者普遍好评。

据了解，本届展会上，海外参展商以展示创意家居用品为主，包括水晶、首饰、电子电器、厨卫用品、化妆品和益智教育玩具等。业界专家表示，随着经济增长，中国已经步入礼品消费快速增长期，这就使得更多种类的产品有机会进入市场竞争，其中低碳、环保和健康生活的产品，将成为消费者最看重的，因此，礼品市场的潜力值得挖掘。

展会现场。

杨光远分析说，中国目前已进入「大礼品」时代，越来越多的产品类型汇聚展会，如数码电子、绿色食品、成人玩具、桌上游戏等都是通过再创新和深加工后加入其中。比如以竹子为原料制成的键盘和滑鼠，使得人体工程学和绿色环保相辅相成。

电子礼品受热捧

此外，受到消费者追捧的，还有电子礼品。本届展会上，除了数码相机、MP6、电子书等热点外。装备3D彩控和智慧晶片的电磁炉、微波炉、豆浆机、咖啡机、早餐吧等，均打出操作便捷和时尚美观的概念，成为居家必备。同时，化繁为简的MINI DV、高清互联的数码相框、体积小巧的按摩披肩，都主打便携节能概念，成为商务礼品中的杀手鐧。

值得注意的是，为抢占内地礼品市场，除了海外企业亲临展会，现场还有众多外地品牌以授权或代理的形式出现。主办方表示，这种借鉴外资先进的生产管理经验和创新策划能力，配合国内畅通的市场销售管道，已经成为礼品业中外合璧的主战略，类似的展商正逐年递增。

特约记者　旭林 北京报道

　　The categories at Beijing's gift exhibition gave a sense of how large this major show was, with manufacturers of arts and crafts, electronics appliances, bags and stationery vying for attention. Amidst the many products, the unusual and creative stood out for sales opportunities.
　　The organiser said the exhibition was held to tap the huge potential market in Northern China.
　　Industry players and consumer groups needed to get a better grasp of the gifts and premiums market, looked at from the perspective of design, industry trends and prices.
　　The fair took its theme as "adventurous creativity" while also attaching importance to quality and scale upgrades.
　　According to figures from the China Gift Chamber of Commerce, part of the All-China Federation of Industry and Commerce, the nationwide giftware market has grown rapidly over recent years, with total market turnover exceeding Rmb900 billion in 2010.

　　Condiment jars.
　　At last count, over 100,000 large and small businesses on the Mainland are currently engaged in the design and marketing of gifts and over 100,000 varieties of gifts are produced each year.
　　Although the exhibition could not claim to cover every product category, many were represented.
　　Quest for new trends
　　"I have been in the giftware business for nearly 10 years and come to this show almost every year," said one buyer from Hebei Province.
　　He noted that stationery design this year closely followed contemporary trends. Pencil boxes, erasers and school bags under the theme of the popular cartoon series Pleasant Goat and Big Big Wolf were potentially big sellers.
　　Mouse pads featuring famous paintings, along with works of calligraphy and Beijing opera masks made use of environmentally-friendly materials, were appealing and at affordable prices.
　　Students are expected to be attracted to a number of these products, particularly those featuring high-tech elements.
　　The buyer from Hebei saw great business prospects stocking up for the brisk back-to-school season.
　　Items shown at the creative products section were eye-opening. Among the exhibits was a new type of charcoal carving, featuring an unusual technique. These carvings were mounted on glass or crystal bases and filled with carbon. They were shaped like round dishes, fans and animals.
　　A young woman presented nearly a hundred different types of products in traditional Chinese design. These included pillows, Suzhou-style embroidery, quilt bags featuring the 12 zodiac animals, and disposable cups.
　　Creative souvenirs featuring former NBA star and Chinese sports celebrity, Yao Ming, were big sellers. Products at that particular counter included mini-office cameras, mini vibrating speakers, a cartoon mouse and mouse pads, toasters, mugs, camping water bottles and other eclectic items.
　　Consumers are becoming more and more demanding, said the organiser of the event. They look for meticulous design and workmanship but also expect research, development and production to closely follow the latest topics and trends.
　　Among the houseware, some products presented a low-carbon lifestyle, others more widely embraced an environmental theme.
　　A scale model of China's first aircraft carrier Varyag grabbed attention and demonstrated a certain market insight.
　　The Beijing firm that made this scale model invited a special design and production team to make two versions of a metal Varyag scale model as a tribute to its successful test sail.
　　The two models had nearly 1,000 parts and came in 1:500 and 1:100 scale sizes. They were priced at Rmb8,000 and Rmb5,000 respectively.
　　Attracting overseas companies
　　The exhibition attracted an increasing number of overseas exhibitors. Houseware, crystal ornaments, metal works and electronic products that reflected the South Korean lifestyle.
　　There were cooking and high-end leather goods from Italy, fine kitchenware from Germany and water purifiers from Mitsubishi of Japan.
　　With the 20th anniversary of the establishment of diplomatic relations between China and South Korea coming up next year, the interaction of Korean gift manufacturers with their Chinese counterparts was appropriate.
　　Japan, South Korea, Thailand and other Southeast Asian countries have started venturing into China's giftware market over recent years, many well received by consumers.
　　At this year's exhibition, overseas exhibitors mainly exhibited creative houseware, including crystals, accessories, electronic and electrical appliances, kitchen and sanitary ware, cosmetics and educational toys.
　　China has entered a period of rapid gift consumption, which means a greater variety of products are able to compete in the market.
　　Consumers had their eye on low-carbon and environmentally-friendly products.
　　An increasing variety of products, including digital electronics, green food, adult toys and board and card games, were finding their way into the giftware exhibition.
　　Electronic gifts pursued

　　China gifts.
　　Electronic gifts included digital cameras, MP6 players and e-books, as well as induction cookers, microwave ovens, soy milk makers, coffee makers and breakfast makers with 3D colour control panels.
　　There was a far greater demand for smart chips for appliances. Mini DV camcorders, high-definition digital photo frames and compact massage shawls boasting portable and energy-saving qualities clearly make fine business gifts.
　　Many overseas companies were interested in establishing a foothold in China's giftware market. Foreign brands made their appearance in the form of licensees and agents.
　　Combining advanced production, managerial expertise and innovative planning - which foreign companies could bring to China's marketing channels - has become an important new strategy.
　　from special correspondent Xu Lin, Beijing